Amazon's Transformation into a Service-Based Company

Shift in Focus: Advertising, AWS, and Prime

Amazon is undergoing a gradual transition from a retail giant to a service-based company. The company's advertising division, Amazon Web Services (AWS) cloud services, and Prime membership program are becoming increasingly important revenue drivers.

Analysts' Forecast for 2023

Wall Street analysts predict a promising 2023 for Amazon, with expectations of increased operating income and a resumption of stock growth. Three key predictions include:

• Increased profitability
• Discounted valuation
• Average stock price target of $2,239.2

These factors are contributing to a bullish sentiment among investors, who believe that Amazon's solid fundamentals and growth opportunities make it a valuable long-term investment.