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C Spire Pulls Advertising From 2024 Paris Olympics Over Offensive Opening Ceremony Performance

C Spire Pulls Advertising from 2024 Paris Olympics Over Offensive Opening Ceremony Performance

Outrage Prompts Decision

C Spire, a major telecommunications company based in Mississippi, has announced that it will no longer be advertising at the 2024 Paris Olympics. The decision comes after the company was shocked by the controversial performance at the Games' opening ceremony.

Mocking the Last Supper

The performance, which took place on and along the Seine on Friday, featured a mockery of the Last Supper. A bedazzled woman dressed in silver sat at the center of a table surrounded by performers dressed as apostles. The scene drew widespread criticism for its insensitivity and lack of respect.

C Spire's Response

C Spire CEO Hu Meena issued a statement on Saturday announcing the company's decision to pull its advertising from the Olympics. "We were deeply disturbed and offended by the performance at the opening ceremony," Meena said. "It showed a complete lack of respect for a religious tradition that is important to many people."

C Spire's decision sends a strong message that companies will not tolerate offensive or disrespectful behavior at events they sponsor. The company's actions will likely put pressure on other Olympic sponsors to reconsider their involvement with the Games.


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